In order for a social game to work, volume is critical. The company has been able to amass a large number of users for its newest releases because there are no alternatives in the space. Its model seems to work, but only in the short term. But we haven't heard anything about the game since.Īll that to say: Zynga should be concerned. Within a month its user base had exploded, surpassing that of FarmVille. The game, Zynga said, was their most social yet. CityVille launched in December 2010 with 100,000 players on its launch day. To alleviate that problem, Zynga didn't fundamentally alter the gaming experience, they just repeated their model with new games. Last year, Zynga made headlines when it was revealed that millions of FarmVille's users were growing tired of the game and had stopped playing. One out of every ten people on Facebook have played the game, but it's unclear how many have played for extended periods of time. But you almost have to play it - I've played, I'll admit it - because everyone else is. Your virtual farmer-like avatar moves around the screen watering crops, picking crops, planting crops and, every once in a while, milking a cow or two. Zynga is perhaps best known for FarmVille, a game in which almost nothing happens yet everyone seems to play anyway. "This is going to be great!" one user wrote, leaving a perfect review for Sims Social, which hasn't been released yet.īut that doesn't mean they're going to stay. And, once you've got enough brand evangelists, users continue to pour in - an adage that holds especially true in the social space. Sure, there are plenty of social games on Facebook developed by third parties, but none have come close to amassing the user base that Zynga enjoys. A competitor is coming - and it could knock Mark Pincus and his team off of their pedestal. But it better get that paperwork filed quickly because, until now, Zynga has operated in a solitary space. The company, valued at somewhere between $7 and $10 billion on the secondary market, is now preparing to file for an IPO and allow the public to invest in its unique blend of networking and gaming. Zynga has found enormous success with its Facebook-based social games.
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